As Creative Director for TBWA\X I was fortunate enough to lead the process of capturing photography and film for adidas’ commercial moments SS and FW over the last few years. These super shoots required not only a good eye, but also a deep understanding of brand guidelines that needed to be applied to performance and lifestyle products.

Working in versatile cities like Lisbon and Mexico City allowed us to bomb down mountains on road bikes, chill by the pool in villas and watch the sun rise over cliffs on a morning run. My dream type of production.

Photographers:

Jenna St. Martin
Dylan Johnson
Flo Bison