CARLING BLACK LABEL - BE THE COACH

Giving football fans the power they’ve always wanted.

Notable awards:
Cannes Lions – Gold, Silver and 2 x Bronze.
The Loerie Awards – Grand Prix, 5 x Gold
One Show – Merit •One Show Interactive – Gold and Bronze
One Show Entertainment – Silver •Apex Awards – Bronze

Case study + Phase 1 film below.

In 2012, the follow up year, we used team captains Lucky Legwathi and Ithumeleng Khune as the spokespeople of the campaign. 13 years later in 2024, the CBL Cup is still going strong with adapted formats and multiple teams.

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adidas - Commercial Moments

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adidas - We all win when LGBTQIA+ athletes play