FBTO - NOBODY KNOWS YOU, BETTER THAN YOU

A lot of so-called customer knowledge is based on derived information and assumptions, without any personal contact. These people are placed into boxes based on assumptions, but in the end, no one knows you better than yourself. We all think in boxes, but they are often completely wrong. We want to prove this cinematically.

The campaign makes a clean break with Dutch stereotypes and underlines FBTO’s proposition that states that at FBTO you choose what you want to insure… Or not… Because “Nobody knows you better than you."

Creatives: Benjamin de Villiers & Rob Voortman
Director: Madja Amin