ProActiv - Live Fearlessly

Did you know that almost half of us have high cholesterol? And if it isn’t the person next to you, then it’s probably you. But don’t be scared, just spread the right stuff on your sandwiches and live as fearlessly as an unhinged stuntwoman.

ProActiv - Live Fearlessly from Alter Ego Inc on Vimeo.

Director: Zach Math
Creatives: Benjamin de Villiers & Doug Fridlund
Edit: Sjoerd Dekker