ADIDAS - ULTRABOOST LIGHT
epic energy. lightest ever.
Our aim was to create a unique & ownable campaign that expresses the feeling of both energy & lightness. To do so our photography leveraged tonal lightness, considered negative space and airborne runners in energetic stances. Authenticity played a key factor so we embraced the imperfections and utilised analogue techniques to add a human touch to running.
Creatives: Benjamin de Villiers & Doug Fridlund
Director: Lennart Brede
Photography: Jenna St Martin
