4DFWD X PARLEY
Every adidas x Parley product is a messenger for the cause behind it. It’s our role to use innovative solutions to raise awareness of a delicate issue and inspire consumers to take action. 4DFWD x Parley is a wearable symbol of hope. One that sparks questions, discussions and ideas about creating even more progress. Inspiring connections between likeminded communities across the world, unifying their love of running with their desire to make a change.
No Dominican is more proud and determined to make a difference in his home country than Fernando Tatis Jr. We were fortunate enough to tell his story and his mission for the future of the Dominican Republic.
We wanted to keep our production footprint small and that gave me the opportunity to direct this film with the help of a small skeleton crew of talented locals.
Creatives: Benjamin de Villiers & Andrew Maaldrink
Director: Benjamin de Villiers
Editor: Sjoerd Dekker
