Benjamin de Villiers

On the back of the adidas 70th brand anniversary, we enabled consumers to join the celebration by showing their appreciation for one another. For the occasion we created a unique 2+1 promotion called: Share Your Stripes. For every 2 products you buy, you get 1 for free to share with a fellow creator.

In the making of this global campaign and sales event we collaborated with some of adidas’ world famous ambassadors including David Beckham, Karlie Kloss, Paul Pogba, Lionel Messi, James Harden and many more who share their stripes with fans, friends and family.

To fully integrate the campaign we produced an extensive visual language for digital, social, print and retail materials. Share Your Stripes proved to be so successful that adidas has implemented every year since 2019.

Creatives: Benjamin de Villiers & Andrew Maaldrink

We gave football fans the power they've always wanted.

Creatives: Benjamin de Villiers & Logan Broadley

International Awards:

Cannes Lions: Bronze in PR

Cannes Lions: Bronze in Direct,

Cannes Lions: Silver in Mobile,

Cannes Lions: Gold in Branded Content & Entertainment.

Two Silver Clios in Content en Contact and Integrated Campaign.

One Show Interactive: Gold in Brand Transformation

One Show Interactive: Bronze in Interactive Advertising

One Show Entertainment: Silver in Innovation in Branded Content.

Twice a year TBWA\X produces super shoots for FW and SS. I've been privileged enough to lead the team for two seasons. Coming up with a capture approach that can be applied to multiple sports as well as lifestyle categories.

The massive scale of this type of production means you're able to work with the worlds best photographers in the most beautiful and culturally rich places.

Creative Director: Benjamin de Villiers & Theo von Apsern
Photographers: Flo Bison, Jenna St Martin, Tom Bender

Every year Amnesty International releases an online Death Penalty report to give insight into it’s inhumanity. We wanted to share a film, together with Amnesty’s annual report to bring the stats to life.

To tap into these current affairs and spread Amnesty’s message, we used the best spokesperson imaginable. Anthony Graves, who spent 18,5 years on Death Row. We shared his story – an insightful narration that gives true insight into the inhumanity of the Death Penalty.

International Awards:

Cannes Lions: Bronze – Radio / Performance

Cannes Lions: Bronze – Scriptwriting

CLIO Awards: Silver Clio Award – Film

Copywriter: Rob Voortman

Director: Daniel Dow from DPPLR

2GB of Love.

Valentine’s Day. The day of love. No better moment for Tele2 to show how much it loves her customers. By giving away 2GB of data. But how much is 2GB actually, when you convert it into love? To show this, we created a data rich love story. From the first tiny Tinder flame, down to the last angry message from your ex-lover. 

*All illustrations done by me and animations by Rens Wegerif.

2GB aan liefde

2GB aan liefde Valentijnsdag. De dag van de liefde. Geen mooier moment voor Tele2 om te laten zien hoeveel het van haar klanten houdt. Door 2GB data weg te geven. Maar hoeveel is 2GB eigenlijk, uitgedrukt in liefde? Om dit te laten zien, creëerden we een datarijk liefdesverhaal. Van het eerste prille Tinder-vlammetje, tot het laatste boze berichtje van je ex. 

Creatives: Benjamin de Villiers & Rob Voortman
Illustration: Benjamin de Villiers
Directors: Ine and Sanne

Roaming on holiday as if you're in The Netherlands

Tele2 allows you to affordably pillage the entire Internet, wherever you might be in the EU. It’s like you’re still in the Netherlands. 

To show this in an interesting way, we completely rebuilt a French village on the Route du Soleil and turned it into a miniature version of the Netherlands. 

Together with Dutch icons such as FEBO, Jumbo, Zeeman, Amstel and Frans Bauer, we surprised holiday-goers with this new part of the Netherlands. A Dutch oasis filled with Dutch haircuts, Dutch snacks and dance moves – right next to the busiest highway in Europe.

Internetten op vakantie alsof je in nederland bent

Met Tele2 kun je overal in de EU supervoordelig het internet leegtrekken. Het is alsof je nog gewoon in Nederland bent. Om dit op bijzondere wijze te laten zien, hebben we op Zwarte Zaterdag, een Frans dorp aan de Route du Soleil compleet omgebouwd tot miniversie van Nederland.

Samen met Nederlandse iconen als FEBO, Jumbo, Zeeman, Amstel én Frans Bauer werden vakantiegangers verrast met een Hollandse oase. Een nieuw stukje Nederland vol kort-pittige kapsels, kroketten en polonaises – pal langs de drukste snelweg van Europa.

ADCN Bronze Lamp for Film in the category Advertising.

Creatives: Benjamin de Villiers & Rob Voortman

Directors: Jan Boon and Roel Welling from WeFilm

Peace on the internet. Hallelujah!

There’s so much unnecessary fighting on the internet. And hate. About the most ridiculous things. Like a discussion about whether or not pineapple belongs on a pizza, that explodes into a tirade of abuse. Or a simple invitation to Candy Crush that ends with a death threat. The whole Sintaklaas-racism debate? Let’s not even go there.

It's time for a different, more positive message. Tele2 calls for Peace on the internet. Because Christmas isn’t a time for hatred, but for liking and sharing. Be kind to one another. Not because you have to, but because you can.

Vrede op internet. Hallelujah!

Wat wordt er veel gescholden op internet. En gehaat. Over de meest onzinnige zaken. Een discussie over of ananas nu wel of niet op een pizza hoort, kan zomaar ontaarden in scheldkanonnade. En een uitnodiging voor Candy Crush, eindigt soms met een doodsverwensing. Om over de Zwarte Piet discussie nog maar te zwijgen.

Tijd voor een positief tegengeluid. Tele2 roept op tot Vrede op Internet. Want Kerst is geen tijd om te haten, maar om te liken en delen. Lief zijn voor elkaar. Niet omdat het moet, maar omdat het kan.

Copywriter: Rob Voortman

Director: Rob Lücker from Hazazah

For our adidas THE JOY OF SPORT campaign we were asked to develop a visual device that linked all phases of the gifting season. From Black Friday to Christmas and everything in between.

The wrapping paper and pattern was designed and produced in house and eventually photographed by the brilliant Bart Oomes and his team.

Not only did our wrapping paper serve as a frame from our photography, gifs and videos but also as the surface we shot our products on.

Design: Maria Rull TBWA\NEBOKO
Photography: Bart Oomes

Client brief:

To build consumer excitement for the upcoming 2021 holiday season, we partnered with adidas to launch the 'Holiday' campaign. We aimed to increase traffic and support sales on owned channels and in-store. In addition, we proposed and activated exclusive offers to drive new membership sign-ups via the adidas app.

Insight:

Tracks, courts, gyms, pitches, these spaces are more than just fields of play or lines on the ground. These are places where all athletes, groups of friends and individuals can belong and express themselves to the fullest - no matter who they are or where they're from. We wanted to celebrate the unique feeling that sport brings to one's life, the type of joy that only sport can bring. With the holiday season on its way, we wanted to spread the feeling of joy in sport and the joy of giving.

Creative idea/Solution:

With the tagline 'The Joy Of Sport' at the forefront of the creative, we ensured every touchpoint throughout the campaign (via CRM emails, on the adidas website and app or in-store signage) encapsulated the feeling of joy. To guarantee every moment along the consumer journey was a feel-good experience, we captured an inclusive talent cast with colourful content, meaningful copy and beautiful design. Through the creative, we reminded consumers of how important it is to show genuine appreciation for one another - especially in recent times. The content captured unscripted excitement; trying out new shoes for the first time, gifting a new jacket to a younger sibling and buying matching tracksuits with your bestie.

We were briefed to launch the New Audi R8 Coupé online in South Africa and show off the car's best feature: 0 – 100km/h in 3.5 seconds. We noticed that people only watch 5 seconds of a YouTube ad before skipping it. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to prove how fast the new Audi R8 Coupé can accelerate. Plus, if you skip a YouTube commercial before the end…it’s free. So we paid almost nothing to launch the new Audi R8 online.

International Awards:

Cannes Lions: Best Use of Digital Media – Shortlist

Creatives: Benjamin de Villiers & Logan Broadley

Pretty much every other Paralympic campaign highlights the disability of its athletes. We rather focussed on what binds them together: Their passion that pushes away pain. Their belief that beats the bruises, and their determination that overcomes disadvantage. Showing the person behind the handicap. Because we are all born athletes. Whether you’re small or big, able-bodied or disabled: everyone has the potential to play sports and challenge themselves to the fullest.

Of je nu klein, groot, valide of invalide bent: iedereen heeft de potentie om te sporten en zichzelf maximaal uit te dagen. Paralympische atleten vormen een goed voorbeeld aangezien zij over een bepaalde mentaliteit beschikken die voorbij fysieke aspecten gaat.

Creatives: Benjamin de Villiers & Rob Voortman

Director: Joris Postema

My first ad.

We were asked to create a holiday awareness press advert for Volkswagen Genuine Parts and Service for the upcoming easter holidays.

Creatives: Benjamin de Villiers & Logan Broadley

Nobody knows you better than yourself.

We recently won a pitch for FBTO's business and the best part of this news is that we could start developing their new brand campaign immediately. Of which this is the first piece. A brand advert that breaks Dutch stereotypes and enforces FBTO’s proposition that states that you choose what you want to insure. Or not. Because ‘Nobody knows you better than yourself.’

Niemand kent je beter dan jezelf.

Onlangs wonnen wij de FBTO pitch. En het mooiste van dit nieuws is dat we gelijk aan de slag konden met hun nieuwe merkcampagne. Waarvan dit de eerste uiting is. Een merkcommercial die breekt met het Nederlandse hokjes-denken en benadrukt dat je bij de Friese verzekeraar zelf kiest wat je verzekert. Of juist niet. Want ‘Niemand kent je beter dan jezelf.’

Creatives: Benjamin de Villiers & Rob Voortman

Directed: Madja Amin from Cake Film & Photography